Logo design story

I can tell you why any designer shouldn't work without advance payment.

your fitness club


On 13th Oct, 2011 a guy from India sent me a mail and called me for a logo he wanted to be designed for his fitness club. Here is the e-mail conversation between me and him - Just go through it and you will know why.

Client : 13th Oct, 2011

Hi sumit ,

I happened to go through your profile and i will really liked your work.

Would you like to work on my project of logo designing
Me : 13th Oct 2011

Sure Client,

Just send me details of your project along-with your approximate budget.

Client called me on my mobile and had settled on a budget

Client : 13th Oct, 2011

Thats amazing sumit ,

I would love to send you money through western union.

Thanx for accepting my work.

The club name is ( ... )

I want the logo designed as "YFC" As i am not getting Trademark registration for the word "..."

So they have suggested that i use the initials " YFC " and can write down full name "..." below or sideways.

The colour which i have used for all the marketing , inside the gym and in current logo is "Dark pink , lemon yellow , dark grey , black "

Damn excited that you are gonna make it .

Thanx once again
Me : 13th Oct 2011

Hi Client,

Thanks for contacting me and sharing the details. I will shortly send you three options for your logo to choose from.

Western Union is fine, or else you can also send me money through bank transfer.
It was nice to have a chat with you.
Client : 13th Oct, 2011

wow , this is fast sumit.

By when can i expect results.

I am ready to do bank transfer as you are in india only
Me : 13th Oct, 2011

Hi Client,

Well I appreciate the selection of pink as you have a unisex gym - that'll be perfect for acceptability to the girl/woman segment. And also lemon yellow is a healthy color - so I think it will help you brand your organization as not only a gym, but also a health club.

Here are three options for your logo ...
your fitness club

tattoo styled text - with a hand pointed to '...'
your fitness club

healthy couple as used in the previous version of your logo.
your fitness club

minimal letter-mark logo with Y symbolizing a hand holding weight.

Please note that the hand graphics in option 1 and healthy couple in option 2 are dummy sketches only to show the composition, you will get full colored version of the graphics if you finalize one of them.

So how do you like them? Please comment.

Best regards.
Me : 14th Oct, 2011

Hello Client,

Are you there?
Client : 14th Oct, 2011

Hi sumit,

Will revert you 2mrw for sure

Today in ...
Me : 14th Oct, 2011

oh - you are travelling - sure, no problem.
Client : 15th Oct, 2011

I liked the 3rd one sumit

Can you integrate the same font YFC in the exisiting logo f mine and give better colouring to the existing logo
Me : 15th Oct, 2011

like this?
Client : 15th Oct, 2011

yes , something like this , but it should be easy to make a Signage out of it
Me : 15th Oct, 2011
your fitness club
Client : 17th Oct, 2011

hi sumit ,

I would call you by today afternoon
Me : 20th Oct, 2011

what's up Client? how are you doing? seems very busy!
Client : 20th Oct, 2011

Extremely sorry sumit

Being traveling like anything

Have liked one of your concept.

I will definitely call u 2mrw to discuss it over
Me : 8th Nov, 2011

are you still travelling ?
Client : 8th Nov, 2011

i was :)

We have launched new one in ... now

Please send me you phone no. , will call you right away

attached the logo on which we can work further

I am writing this post today - 13th November - simply one month after we started the logo design project. So what did you learnt from this? The budget of this logo design was 100 usd only.

And here is another update from my honorable client, after few days I published this post.

Client : 18th Nov
Dear sumit ,

Please contact asap
Me : 18th Nov, 2011
hi Client,

it's great to hear back from you - i am always here - please tell me what can i do for you.
Client : 18th Nov, 2011

please call me
Me : 18th Nov, 2011

please send me details over mail and i will get back to you.

I don't know what he wanted to mean by asap!. And for sure he was so busy that he couldn't write a few lines - and I didn't want to waste money calling him.